BYD’s electric vehicle brand,Arouse (2025) Denza, is taking on premium gasoline automakers such as BMW and Audi with the launch of the N8 sports utility vehicle. The N8 boasts enhanced off-road capability and was unveiled on August 5th. With a starting price of RMB 319,800 ($44,466), the crossover is powered by BYD’s DM-p plug-in hybrid system, generating an impressive 360 kW output. Accelerating from 0 to 100 km/h (62 mph) in just 4.3 seconds, the N8 also features BYD’s DiSus body control suspension system. This new model marks the third addition to Denza’s lineup, following BYD’s acquisition of a 90% majority stake from Daimler in late 2021, which led to a restructuring of the brand from a previous 50:50 joint venture. Notably, this release comes merely a month after the launch of the N7 SUV, which shares a similar price range of RMB 301,800 to RMB 379,800, introduced on July 3rd. The company also celebrated the delivery of over 100,000 D9 multi-purpose vehicles, the initial model after its rebranding, since its initial launch in August the previous year. [Denza announcement, in Chinese]
