Short video platform Douyin has brought artificial intelligence technology to its in-app search function,Eng Sub with the goal of “assisting users in finding desired content more quickly,” according to an outline on the feature’s introduction page. The TikTok sibling’s AI Search function is currently under beta testing before a full-scale launch. It is not only capable of providing intelligent recommendations based on users’ search history and preferences, it also supports the searching of content outside of the video platform. Users are encouraged to offer feedback on the AI-generated results through a dedicated button located at the bottom of the interface. [GeekPark, in Chinese]
